Buy Reddit Comments? How It Works, Costs and Risks
TL;DR: Buying Reddit comments means paying a seller to post comments on your posts from accounts the seller controls, often written by AI. Packages start at a few dollars, but they break Reddit Rules 2 and 5, and in the US buying fake comments for a business can break an FTC rule in force since October 2024.
Buying Reddit comments is paying a third party to post comments on a Reddit post or thread you choose, from accounts that are not yours and usually not real customers. If you are searching "buy Reddit comments", here is the short answer: you can, it is cheap (one of the top-ranking sellers lists packages from $4.20), and delivery starts within the hour. What you buy is comments that Reddit's rules forbid, that moderators and automated filters remove at scale, and that the sellers themselves expect to lose, which is why they sell "refills". This page explains what is on offer, how it works, what it costs, what the rules say and how the options compare, without selling you anything.
What does buying Reddit comments mean?
Buying Reddit comments means paying for comments that look like ordinary users talking, but are written and posted on someone's order. Four kinds of offer show up when you search for it:
- Bulk comment packages. You enter your username, pick posts and choose a quantity. One top-ranking seller offers "from 10 to 500+" comments and says they are "written with AI to match each post".
- Custom comments from aged accounts. You write or approve the text and a seller posts it from an older account with karma, so it gets past subreddits that block new accounts.
- Upvotes on comments. Sold alongside comments to push a chosen comment to the top of a thread. The same seller lists Reddit upvotes from $4.77.
- "Seeding" from agencies. A marketing agency plants product mentions in threads from accounts it runs, usually without disclosure.
Sellers also sell Reddit views and followers. The rules below treat all of these the same way.
How does a paid comment service work?
A paid comment service works by posting from a pool of accounts it controls. You never hand over a password; the seller only needs your public username and the posts you want comments on.
The refill step exists because removals are expected.
The detail that tells you the most is the guarantee. The seller above promises that "if any comments drop within 2 months, we refill them free", and says the same about upvotes "within 60 days". A comment "drops" when a moderator, AutoModerator or Reddit's spam systems remove it, or when the account that posted it is suspended. A product that is sold with a replacement policy for the first two months is a product the seller expects to disappear.
Is buying Reddit comments against the rules?
Yes. Buying Reddit comments breaks two of Reddit's eight sitewide rules (Reddit Rules):
- Rule 2: "Participate authentically in communities where you have a personal interest, and do not spam or engage in disruptive behaviors (including content manipulation) that interfere with Reddit communities."
- Rule 5: "Be authentic. You don't have to use your real name, but do not intentionally mislead others or impersonate an individual or entity in a deceptive manner."
A comment posted by a stranger's account to make your post look popular is content manipulation under Rule 2, and a comment that pretends to be an independent user is misleading under Rule 5. Reddit lists its enforcement options as removing content, restricting or suspending accounts (temporarily or permanently) and banning communities. Most subreddits add their own rules on top, such as minimum karma, account age and self-promotion limits; our guide to Reddit's self-promotion rules covers the common ones.
Is it legal to buy Reddit comments?
In the US, buying fake comments for a business can break federal law. The FTC's rule on consumer reviews and testimonials, in force since October 21, 2024 (Federal Register), makes it unlawful to "purchase or procure fake indicators of social media influence" that you knew or should have known were fake, when they misrepresent your influence for a commercial purpose (16 CFR 465.8). The rule's definition of "indicators of social media influence" names comments explicitly, along with followers, views, likes and shares. "Fake" covers anything generated by bots, by accounts not tied to a real person, by hijacked accounts, or that otherwise does not reflect a real person's experience. Selling them is unlawful too. This is not legal advice; if you are weighing it for a company, ask a lawyer.
How much enforcement is there? A worked example
Reddit's own transparency numbers show the scale bought comments are up against. From July to December 2024, mods and admins removed 158,960,445 pieces of content (Reddit Transparency Report, H2 2024). Work it through:
- Admins performed about 46.6% of removals: 158,960,445 x 0.466 = about 74.1 million removals by Reddit itself.
- Spam was 63.2% of admin removals: 74.1 million x 0.632 = about 46.8 million spam removals in six months.
- On the moderator side, 72.5% of removals were made proactively by AutoModerator, before a human looked.
| Step | Share | Pieces of content |
|---|---|---|
| All removals (mods and admins) | 100% | 158,960,445 |
| Removed by admins | 46.6% | about 74.1 million |
| Admin removals that were spam | 63.2% | about 46.8 million |
Source: Reddit Transparency Report, July to December 2024.
Reddit also reports that ban evasion made up 65.1% of account sanctions in that period. None of these numbers isolates bought comments, and nobody publishes a removal rate for them. They show that spam removal is the largest single thing Reddit's own enforcement does.
What happens if bought comments are detected?
Three things can happen, roughly in this order:
- The comments are removed. By AutoModerator, a moderator or Reddit's spam systems. On your own post, a thread that had 30 comments can show a column of "[removed]" placeholders, which reads worse than no comments. Our guide on why Reddit removes posts and comments explains what each removal message means.
- The accounts are actioned. The seller's accounts get suspended or shadowbanned. If your own account received the comments and upvotes, it can be flagged for vote or content manipulation too; see how Reddit shadowbans work.
- The brand gets named. Redditors can often open the posting accounts' histories and see the same accounts praising unrelated products. A pattern like that is what people call astroturfing, and calling it out happens in public, in the same threads.
The most public recent case was not a brand. In 2025, University of Zurich researchers posted AI-written comments in r/changemyview without the disclosure that subreddit requires. The moderators objected publicly and Reddit deleted the account, which had over 10,000 karma.
Fireship explains the r/changemyview case: researchers posted AI-written comments without the disclosure the subreddit requires, tuned them to sound like regular Redditors, and Reddit deleted the account once it came out. It shows how mods and Reddit react to undisclosed AI comments.
Do paid comments actually drive results?
There is no independent evidence that they do. Sellers publish delivery counts and star ratings, not sales or signups, and no study we could find measures revenue from bought Reddit comments.
The reason people buy them is real: Reddit threads are read long after they are posted, and Reddit is the most-cited domain in AI search across ChatGPT, Google AI Mode, Gemini, Perplexity and AI Overviews (Peec AI, March 2026: study). But that value belongs to comments that stay up. A removed comment is not read, ranked or cited. And comments bought for your own post do nothing for the threads where buyers are already asking for recommendations, which are the ones that rank.
Buying comments vs the alternatives
Buying comments differs from the legitimate options on who writes the comment, whose account posts it and whether readers know it is promotion.
| Option | Who writes it | Whose account | Allowed by Reddit Rules | Disclosed to readers | FTC exposure (US, commercial) | Typical cost |
|---|---|---|---|---|---|---|
| Bulk comment package | Seller, often AI | Seller's accounts | No | No | Yes, fake indicators | From a few dollars |
| Custom comments from aged accounts | You or seller | Seller's accounts | No | No | Yes, fake indicators | Varies by seller |
| Agency seeding without disclosure | Agency | Agency's accounts | No | No | Possible | Monthly retainer |
| Reddit Ads | You | Your brand account, labeled as promoted | Yes | Yes, "Promoted" | No | Bid-based, see Reddit ads cost |
| Commenting yourself, with disclosure | You | Your own account | Yes, within subreddit rules | Yes | No | Your time |
The pattern is simple: every option that hides who is talking breaks Reddit's rules, and every option that is open about it is allowed.
What to do instead
If what you want is attention on Reddit, these work within the rules:
- Answer threads where people already ask for what you sell, from your own account, and say you work on the product when you mention it.
- Follow each subreddit's self-promotion rules and post in the weekly promotion threads many communities run.
- Use Reddit Ads when you want guaranteed reach; the label is the disclosure.
- Run an AMA in a subreddit that allows them, with moderator approval.
Frequently asked questions
Is buying Reddit comments against the rules?
Yes. It breaks Reddit Rule 2, which bans spam and content manipulation, and Rule 5, which bans misleading others. Reddit can remove the comments, suspend the accounts involved and ban communities that rely on it.
Can Reddit tell if comments are bought?
Often, yes. Reddit's admins removed about 46.8 million pieces of spam in the second half of 2024, and AutoModerator made 72.5% of moderator removals. Sellers also offer 60-day refills, which tells you removals are routine.
Is it illegal to buy comments on Reddit?
In the US, buying fake comments for a commercial purpose can violate the FTC rule at 16 CFR 465.8, in force since October 21, 2024. The rule names comments as an indicator of social media influence. Check with a lawyer for your situation.
How much do Reddit comments cost to buy?
One top-ranking seller lists Reddit comment packages from $4.20 and upvotes from $4.77, with free refills for 60 days. The low price does not include what happens to the account or post if they are removed.
What happens to my account if I buy Reddit comments?
The comments can be removed and the posting accounts suspended. Your own account can be flagged for content or vote manipulation, which can mean a subreddit ban, a shadowban or a sitewide suspension.
Do bought Reddit comments help SEO or AI visibility?
Only while they stay up, and removed comments show as "[removed]". Reddit threads do rank and get cited by AI search, but that value goes to comments that survive moderation and answer the question.