The Reddit marketing glossary
Every term you run into when you market on Reddit, from karma and AutoModerator to shadowbans, contributor quality score and AI search. Plain definitions, how each one works, and what it means for getting customers.
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A
- Account age requirementAn account age requirement is a subreddit rule that blocks or filters posts and comments from Reddit accounts younger than a set age, such as a few days or months. It is usually enforced by AutoModerator and often paired with a karma minimum.
- Account suspensionAn account suspension is a sitewide ban Reddit's admins place on an account for breaking the Reddit Rules. It can be temporary (typically 3 or 7 days) or permanent, and it blocks voting, posting, commenting and messaging across all of Reddit.
- Account warmingAccount warming is building a new Reddit account's history before relying on it: verifying the email, joining relevant communities, and making genuine comments over weeks so it earns karma and passes the age, karma and reputation filters subreddits use.
- Acquisition channelAn acquisition channel is a route through which new users or customers find and sign up for a product, such as organic search, paid ads, referrals, communities like Reddit, email, partnerships or outbound sales.
- AEOAEO (answer engine optimization) is the practice of getting your brand mentioned and your pages cited in AI-generated answers from tools like ChatGPT, Perplexity, Gemini and Google's AI Overviews and AI Mode.
- Affiliate disclosureAn affiliate disclosure is a clear statement that you have a connection to a product you mention: you built it, work there, are paid, or earn a commission. Many subreddits expect it, and US FTC guidance requires it.
- AI ModeAI Mode is a conversational search experience in Google Search that answers complex questions with an AI-written response and supporting links, using query fan-out to run many related searches behind each answer.
- AI OverviewsAI Overviews are AI-generated summaries Google shows at the top of some search results, answering the query in a few paragraphs with links to the web pages the answer draws on.
- AI visibilityAI visibility is how often your brand is mentioned or your pages are cited when people ask AI tools like ChatGPT, Perplexity, Gemini or Google's AI Overviews questions related to what you sell.
- Alt accountAn alt account is any additional Reddit account owned by the same person, such as a separate work, hobby or brand account. Reddit allows multiple accounts, but using them to vote on the same content, evade bans or fake support breaks its rules.
- AMAAMA stands for Ask Me Anything: a Reddit post where a person, often an expert, founder or public figure, introduces themselves and answers questions from the community in the comments, usually live for an hour or more.
- Approved userAn approved user is an account a subreddit's moderators have added to an approved list. It grants access to private and restricted communities and, in public ones, exempts the user from filters such as Crowd Control, the reputation filter and posting-frequency limits.
- Arctic ShiftArctic Shift is an independent, open-source project that archives Reddit posts and comments and offers them as bulk data dumps, a limited API and a web search tool. It is not run by Reddit, and Reddit's data-use rules still apply.
- AstroturfingAstroturfing is promotion disguised as organic opinion: a company or its agents posing as independent users to praise a product, attack a rival or fake a consensus. On Reddit it breaks the rules on authenticity, impersonation and spam.
- AttributionAttribution is the method of assigning credit for a conversion, such as a signup or sale, to the marketing touchpoints that led to it, so you can tell which channels and campaigns actually drive results.
- AutoModeratorAutoModerator (AutoMod) is Reddit's built-in rules engine for moderators. Mods write rules that check every new post and comment, then automatically remove, filter, report, flair or reply to it based on keywords, domains, karma, account age or Contributor Quality Score.
B
- BacklinkA backlink is a link from another website to yours. Search engines use links to discover pages and to judge what they are about and how much others trust them, which makes earned backlinks a core SEO signal.
- Ban evasionBan evasion is using another Reddit account to keep participating where you were banned: in a subreddit after a moderator ban, or on Reddit after a sitewide ban. It breaks the Reddit Rules and can lead to every linked account being suspended.
- Best sortBest is a Reddit sort with two meanings. In comment sections it ranks comments by the share of upvotes, adjusted for how many votes they have. On the home feed it is Reddit's personalized ranking of posts for each user.
- Brand mentionA brand mention is any time your company or product is named in a post or comment, with or without a link. On Reddit, brand mentions are candid customer opinions that other buyers read, and that search engines and AI assistants can surface.
- BrigadingBrigading is when a group of users from one community or channel is directed into another subreddit or thread to vote, comment, report or harass in a coordinated way. Reddit treats it as community interference under its rules and Moderator Code of Conduct.
- Buying intentBuying intent is how close a person is to a purchase decision, judged from what they write. On Reddit, "which tool should I use for X?" signals high intent and "what is X?" low intent. It decides which threads deserve a reply.
C
- Cake dayCake day is the anniversary of the day a Reddit account was created. On that day each year, Reddit shows a small cake icon next to the user's username, and other users often reply "happy cake day."
- ChatGPT searchChatGPT search is the web search capability inside ChatGPT that answers questions with up-to-date information and links to the web sources it used, shown inline and in a Sources panel.
- Cold outreachCold outreach is contacting potential customers who have not asked to hear from you, by email, LinkedIn, phone or direct message, to start a sales conversation. It is regulated by law for email and by platform rules elsewhere.
- Comment karmaComment karma is the part of your Reddit karma earned from votes on your comments. It can go negative, down to a floor of -100, and many subreddits check it before letting new accounts comment or post.
- Comment marketingComment marketing is promoting a product by replying in existing threads rather than creating your own posts. On Reddit it means answering questions where buyers already ask them, with a disclosed product mention only when it genuinely answers the question.
- Community marketingCommunity marketing is growing a brand by taking part in the communities where its customers already gather, or by building one, rather than buying reach. On Reddit it means being a useful, disclosed regular in the subreddits your buyers read.
- Community-led growthCommunity-led growth is a strategy where a community of users and practitioners drives acquisition, retention and product feedback, by helping each other, recommending the product and shaping it, rather than relying mainly on ads or sales.
- Competitor mentionA competitor mention is a Reddit post or comment that names a rival product. Tracking them shows what buyers like and dislike about alternatives, and surfaces switching and comparison threads where a fair, disclosed reply can help someone choose.
- Contributor Quality ScoreThe Contributor Quality Score (CQS) is Reddit's hidden rating of how likely an account is to spam or contribute poorly. Every account sits in one of five tiers, from lowest to highest, and moderators can filter content by tier through AutoModerator and the reputation filter.
- Controversial sortControversial is a Reddit sort that surfaces posts or comments with many votes split closely between upvotes and downvotes. It shows what a community disagrees about, not what it likes.
- Conversation marketingConversation marketing is marketing through two-way, real-time conversations instead of one-way broadcasts. On Reddit it means joining public discussions where buyers are already talking, answering their questions, and continuing the exchange in replies.
- Conversion rateConversion rate is the percentage of visitors, clicks or users who complete a target action, such as signing up, starting a trial or buying. It equals conversions divided by the total number of chances to convert, times 100.
- CrosspostA crosspost, now called a repost on Reddit, shares an existing post into another subreddit or your profile with a preview of the original, including its author, community and score. Communities can block crossposts, and spreading them widely reads as spam.
- Crowd controlCrowd Control is a Reddit safety setting that collapses or filters comments, and filters posts, from people who are not yet trusted members of a community. Mods choose Moderate, High or Maximum, based on community karma, account newness and membership.
- Customer acquisition costCustomer acquisition cost (CAC) is the total sales and marketing cost of winning new customers divided by the number of new customers won in the same period. It tells you what each new customer costs to get.
D
- Dark socialDark social is sharing and discovery that analytics tools cannot attribute: links sent in DMs, group chats and email, or a brand someone read about on Reddit and later typed in directly. It usually shows up as direct traffic.
- Discussions and forumsDiscussions and forums is a Google Search feature, launched in September 2022, that shows a labeled block of threads from forums and online communities such as Reddit when a query could benefit from first-hand experience.
- Domain authorityDomain Authority is a 1-100 score created by Moz that predicts how likely a website is to rank, based mainly on its links. It is a third-party comparison metric; Google does not use it as a ranking signal.
- DownvoteA downvote is a negative vote on a Reddit post or comment, cast with the down arrow. It signals that content does not contribute, lowers its position in sorts, and reduces the author's karma.
E
F
- Featured snippetA featured snippet is a highlighted Google result where an extract from a page appears above its title link, answering the query directly. Google chooses featured snippets automatically; there is no markup to request one.
- FlairFlair is a label a subreddit attaches to posts (post flair) or usernames (user flair). Post flair tags a post's type or topic, such as Question or Promotion, and many subreddits require it or use it to route self-promotion.
- Founder-led marketingFounder-led marketing is when a company's founder is its main marketer, talking to customers, sharing the build, and answering questions personally, usually under their own name. On Reddit it means the founder taking part in communities as themselves, disclosed.
G
- GEOGEO (generative engine optimization) is the practice of increasing how often generative AI tools such as ChatGPT, Gemini, Perplexity and Google's AI Overviews mention your brand or cite your content when they answer questions.
- Go-to-marketGo-to-market (GTM) is the plan for bringing a product to customers: who you sell to, what you say, how you price it, which channels you use to reach buyers, and whether sales, the product or a community does the selling.
- Growth loopA growth loop is a system where the output of one cycle, such as new users, content or referrals, becomes the input for the next cycle, so growth compounds instead of depending on constant new spend.
H
- Hacker News launchA Hacker News launch is sharing a product on Hacker News, usually as a Show HN post: a submission titled 'Show HN' for something you made that people can try, discuss and give feedback on.
- Helpful content updateThe helpful content update was a Google ranking system launched in August 2022 to reward content written for people over content made mainly for search traffic. In March 2024 it became part of Google's core ranking systems.
- Hidden gems updateThe hidden gems update refers to Google's 2023 ranking work to surface first-hand content from forums, little-known blogs and niche experts. Announced in May 2023, it is widely linked to Reddit's growth in Google results.
- Home feedThe home feed is the default Reddit feed for logged-in users. It shows posts from communities you have joined, ranked and mixed with recommendations from communities you have not joined, based on your activity, votes, account age and settings.
- Hot sortHot is a Reddit sort that ranks posts by a mix of votes and recency, so posts gaining upvotes now rise above older posts with more total votes. It is the default view of most subreddit front pages.
I
- Ideal customer profileAn ideal customer profile (ICP) is a description of the type of company or person that gets the most value from your product and is most valuable to you: who they are, what problem triggers a purchase, and where they look for solutions.
- IndexingIndexing is the step where a search engine analyzes a crawled page and stores it in its index, the database it pulls results from. A page that is not indexed cannot appear in search results or in AI answers built on them.
- IndexNowIndexNow is an open protocol that lets a website notify participating search engines, such as Bing, Naver, Seznam, Yandex and Yep, the moment a URL is added, updated or deleted, instead of waiting for a crawl.
K
- KarmaKarma is the score on a Reddit profile that roughly reflects the upvotes and downvotes your posts and comments have received. It is split into post karma and comment karma, and many subreddits use it to decide who can post.
- Karma farmingKarma farming is posting content mainly to collect karma rather than to take part: reposting old popular posts, low-effort bait, or automated posting. Reddit's spam policy names reposting old content to gain karma quickly as a violation.
- Karma requirementA karma requirement is a minimum amount of Reddit karma an account needs before it can post or comment in a subreddit. Moderators usually enforce it with AutoModerator, and most communities do not publish the exact number.
- Keyword difficultyKeyword difficulty is a 0-100 score from SEO tools estimating how hard it is to reach Google's top 10 for a query, usually based on the backlinks of pages already ranking. Each tool calculates it differently.
- Keyword monitoringKeyword monitoring is automatically watching Reddit for new posts and comments that contain chosen words or phrases, such as your brand, competitors or problem phrases, and getting alerted when they appear so you can read or reply while the thread is fresh.
L
- Lifetime valueLifetime value (LTV) is the total net profit a business expects from a customer over the whole relationship. Compared with customer acquisition cost, it shows how much you can afford to spend to win a customer.
- Link spamLink spam on Reddit is posting links, usually to your own site or product, repeatedly or where they are not wanted: the same URL across many threads, off-topic link drops, or masked and redirected links. Reddit's spam policy and most subreddit rules prohibit it.
- LLM citationAn LLM citation is a link to a web page that an AI assistant, such as ChatGPT, Perplexity, Gemini or Google's AI features, shows as a source for its answer, signaling the page was retrieved and used.
- Long-tail keywordA long-tail keyword is a specific, lower-volume search query, often four or more words or a full question, such as 'crm for a 3-person real estate team'. Individually small, together they make up much of search demand.
- LurkerA lurker is a Reddit user who reads posts and comments but rarely or never posts, comments or votes. Most people reading any given thread are lurkers, including many who arrive from Google.
M
- Marketing funnelA marketing funnel is a model of the stages people move through from first hearing about a product to buying it, typically awareness, consideration and decision, used to plan content and measure drop-off between stages.
- MegathreadA megathread is a single, usually pinned post where a subreddit collects all discussion on one topic, event or recurring need, such as a weekly self-promotion or questions thread. Moderators use it to keep the main feed from filling with duplicates.
- Mod queueThe mod queue is the list of posts and comments in a subreddit waiting for a moderator's decision: user reports plus content filtered by AutoModerator or safety filters. Filtered items stay hidden from the community until a mod approves them.
- Mod toolsMod tools are the built-in features Reddit gives subreddit moderators to run a community: queues for reviewing content, user bans and mutes, rules, AutoModerator, safety filters such as Crowd Control and the reputation filter, the mod log, and community settings.
- ModeratorA Reddit moderator (mod) is a volunteer who runs a subreddit: writing its rules, removing posts and comments, banning users and configuring filters. Mods decide what is allowed in their community, within Reddit's sitewide rules.
- ModmailModmail is the shared inbox moderators use to talk to each other and to members of their subreddit. Messages sent to a community's mods go to modmail, where every mod on the team can read and answer them, including ban appeals.
N
O
- Old RedditOld Reddit is the classic desktop design of Reddit, still available at old.reddit.com. It keeps features the main site has dropped, including r/all, custom subreddit CSS and premium-only communities, and many long-time users prefer it.
- OPOP stands for original poster: the person who created the Reddit post a thread is under. People also use OP to mean the original post itself. Replying to OP's actual question is the core of good Reddit participation.
- Organic trafficOrganic traffic is visits that come from unpaid sources, most often non-ad search results, including Google's AI Overviews and AI Mode, and unpaid social links. It contrasts with paid traffic from ads.
P
- Parasite SEOParasite SEO is publishing content on a high-authority third-party site to rank on that site's reputation instead of your own. Google treats the abusive form as site reputation abuse, a spam policy enforced since May 2024.
- People Also AskPeople Also Ask is a Google search feature that shows a list of questions related to the original query. Expanding a question reveals a short answer, shown as a featured snippet, with a link to the source page.
- Perplexity citationsPerplexity citations are the numbered source links Perplexity attaches to every AI-generated answer, pointing to the web pages it searched and used, so readers can check the claims or read further.
- Pinned postA pinned post, also called a sticky or community highlight, is a post that moderators fix to the top of a subreddit so everyone sees it first. Communities pin rules, announcements and recurring threads such as weekly self-promotion threads.
- Post karmaPost karma is the part of your Reddit karma earned from votes on posts you submit, as opposed to comments. It cannot drop below zero, and subreddits often require a minimum before you can create posts there.
- Private messagesPrivate messages were Reddit's original email-style direct messages. In August 2025 Reddit moved messaging to chat: new messages send as chats, replying to PMs was disabled, and old PMs became a read-only archive of up to 1,000 recent messages.
- Private subredditA private subreddit is a Reddit community that only moderator-approved members can view or participate in. Outsiders see just its name and description, and its content is excluded from Reddit's AI search and post promotion.
- Product Hunt launchA Product Hunt launch is posting a new product or major release on Product Hunt, a site where the community discovers, upvotes and comments on new products. Launches run on a 24-hour cycle based on Pacific Time.
- Product-led growthProduct-led growth is a go-to-market strategy where the product itself drives acquisition, conversion and expansion: people sign up, try it and get value before talking to sales, usually through a free plan or free trial.
- Promoted postA promoted post is a Reddit ad. Specifically, Reddit lets you turn your own eligible post into a paid ad with the rocket icon, using its title, body and media, targeted by community and paid per click. Any ad on Reddit is labeled "Promoted."
- PushshiftPushshift is a third-party archive and search API of Reddit posts and comments, long used by moderators and researchers. Since 2023, access is limited to Reddit-approved moderators for moderation use only.
Q
R
- r/allr/all is Reddit's least-filtered feed of popular posts from across the site. In April 2026 Reddit removed it from reddit.com and the apps, redirecting links to the Home feed; it remains available on old.reddit.com.
- r/popularr/popular is Reddit's feed of the most popular recent posts across communities. It is the default feed for logged-out visitors, can be localized by country, and excludes communities that opt out or are quarantined.
- Rate limitA Reddit rate limit caps how often an account can post or comment in a community. New and low-karma accounts hit it first and see "You're doing that too much," with a wait time. Separately, Reddit's Data API limits apps to 100 requests a minute.
- ReddiquetteReddiquette is Reddit's informal etiquette guide, written by users and hosted in Reddit's help center. It covers how to post, vote and behave, such as reading community rules first and never asking for upvotes. It is guidance, not the enforced Reddit Rules.
- RedditReddit is a network of topic-based communities, called subreddits, where people post links, text, images and video, then comment and vote on them. Votes decide what rises, and volunteer moderators run each community.
- Reddit AdsReddit Ads is Reddit's self-serve advertising platform. Businesses pay to show image, video, carousel and other ad formats in Reddit feeds and comment threads, targeted by community, interest, keyword or custom audience, and labeled as promoted.
- Reddit AnswersReddit Answers is Reddit's AI-powered search, launched as a test in December 2024, that answers natural-language questions with summaries of real Reddit posts and comments and cites them inline. In May 2026 it was merged into Reddit search as the Ask button.
- Reddit APIThe Reddit API, formally the Reddit Data API, lets approved developers read and act on Reddit data programmatically. Reddit stopped accepting new requests for public API access on October 31, 2026, and remaining public API access ends in March 2027 as apps move to its Developer Platform (Devvit).
- Reddit awardsReddit awards are paid or free badges users give to posts and comments to recognize them. Paid awards are bought with Reddit gold, typically 15 to 50 gold each, and awards received can count toward Contributor Program earnings.
- Reddit ChatReddit Chat is Reddit's direct messaging system for one-to-one and group conversations. Since August 2025 it has fully replaced private messages, and users control who can send them chat requests: everyone, accounts older than 30 days, specific people or nobody.
- Reddit content policyReddit's content policy, now published as the Reddit Rules, is the set of eight sitewide rules that apply to every user and community. Reddit's admins enforce them with removals, warnings, temporary bans and permanent suspensions.
- Reddit Data API pricingReddit Data API pricing refers to the fees Reddit introduced in 2023 for heavy API use, reported at $0.24 per 1,000 calls above free limits. Reddit stopped accepting new public API requests on October 31, 2026, and commercial access now means a contract with Reddit.
- Reddit influencer marketingReddit influencer marketing is working with established Reddit users, such as respected community members, experts or AMA hosts, to talk about a product. Because Reddit is built around communities rather than followers, it only works when the partnership is disclosed and fits each subreddit's rules.
- Reddit lead generationReddit lead generation is finding potential customers on Reddit, usually people asking for recommendations or describing a problem you solve, and turning those conversations into sign-ups or sales through helpful, disclosed replies rather than cold outreach.
- Reddit marketingReddit marketing is promoting a product or brand to Reddit users, through paid ads, organic participation in subreddits, or both. Organic Reddit marketing means answering relevant questions in communities, within each subreddit's rules and Reddit's spam policy.
- Reddit PremiumReddit Premium is Reddit's paid subscription for individual users, priced at $5.99 a month or $49.99 a year on web as of 2026. It removes ads and adds perks like higher post limits, more AI search questions and access to r/lounge.
- Reddit ProReddit Pro is Reddit's free suite of organic tools for businesses, launched in beta in March 2024. It offers keyword trend tracking, conversation discovery, a business profile and performance analytics for organic posts and comments. It is not an ads product.
- Reddit Safety teamReddit's safety teams are the Reddit employees (admins) who enforce the sitewide Reddit Rules. They combine automated detection, human review and user reports to remove violating content, sanction accounts and ban communities, and publish results in Reddit's transparency report.
- Reddit searchReddit search is the built-in search for posts, communities, comments, media and people on Reddit. It supports sorts, time filters and field operators such as subreddit:, author:, title: and site:, plus an Ask button for AI-generated answers.
- Reddit transparency reportThe Reddit transparency report is Reddit's twice-yearly publication of moderation and enforcement data: how much content mods and admins removed and why, account warnings and bans, banned communities, and legal requests from governments and third parties.
- RedditorA redditor is anyone with a Reddit account. Redditors are known by a username written as u/name, usually pseudonymous, and their profile shows karma, account age and their post and comment history.
- Referring domainsReferring domains are the unique websites that link to a page or site at least once. Ten links from one site count as one referring domain, which makes it a better measure of link breadth than total backlinks.
- Removed vs deletedOn Reddit, deleted content was taken down by its author and cannot be restored. Removed content was taken down by moderators, AutoModerator, the spam filter or Reddit's admins, and mods can often reverse it. Readers usually see [deleted] or [removed] in its place.
- Reply guyA reply guy is someone who replies to many posts with low-value, self-serving or unwanted comments. In marketing, it describes accounts that drop the same product pitch under every loosely related thread instead of answering the question asked.
- ReportingReporting is how Reddit users flag a post, comment, message or profile that may break a subreddit's rules or the Reddit Rules. Reports go to the subreddit's moderators, and reports for sitewide rule violations can also be reviewed by Reddit's safety teams.
- Repost botA repost bot is an automated Reddit account that reposts previously popular posts, and often copies old top comments, to build karma quickly. The aged, high-karma accounts it produces are typically used later for spam, scams or undisclosed promotion.
- Reputation filterThe reputation filter is an optional subreddit safety setting that holds content from accounts Reddit considers likely spammers, likely to have content removed, or unestablished. It runs on the Contributor Quality Score and filters by the account's behavior, not the post's content.
- Restricted subredditA restricted subreddit is a Reddit community anyone can view and vote in, but only moderator-approved users can post or comment, depending on its settings. It is often used for announcement communities, curated subs and during crises.
S
- Search intentSearch intent is the goal behind a search query: what the person actually wants to know, do, find or buy. Matching it is the first requirement for ranking, and for writing a Reddit reply that helps.
- Search volumeSearch volume is an estimate of how many times a keyword is searched per month, usually in one country. It comes from tools like Google Keyword Planner and third-party SEO databases, and is always an approximation.
- SeedingSeeding is placing content or product mentions into conversations to start word of mouth. On Reddit the term covers honest versions, like a founder sharing their project where allowed, and deceptive ones, like posting fake questions or praise from accounts posing as customers.
- Self-promotionSelf-promotion on Reddit is posting or commenting about something you own, work on or benefit from: your product, blog, channel or business. Reddit allows it within limits; many subreddits restrict it, and doing it repeatedly without real participation is treated as spam.
- Sentiment analysisSentiment analysis is the automated scoring of text as positive, negative or neutral, used to measure how people feel about a brand, product or topic across reviews, social posts and community threads like Reddit.
- SEOSEO (search engine optimization) is the work of helping search engines crawl, understand and rank your pages so people searching for what you offer find your site, and increasingly, find your brand inside AI-generated answers.
- SERPA SERP (search engine results page) is the page a search engine shows after a query: classic blue links plus features like AI Overviews, featured snippets, People Also Ask, ads and the Discussions and forums section.
- Shadow removalA shadow removal is when one Reddit post or comment is removed by a moderator, AutoModerator or a filter without telling the author. It often still looks normal to the author, but other users cannot see it.
- ShadowbanA Reddit shadowban is when Reddit flags an account for spam or inauthentic activity and hides its posts, comments and profile from everyone else, usually without telling the user. To the owner, everything looks normal; to others, the account seems to be gone.
- Share of voiceShare of voice is your brand's portion of all the attention in a market, measured as your mentions, citations or ad presence divided by the total for you and your competitors. Today it is often measured in AI answers and community discussions.
- Social listeningSocial listening is tracking public conversations about your brand, competitors, category and customers' problems, then acting on what you learn. On Reddit it means following relevant subreddits and threads to understand buyers, catch opportunities and spot issues early.
- Social proofSocial proof is evidence that other people use, like or recommend something, such as reviews, testimonials, user counts, upvotes or community recommendations, which makes new buyers more willing to trust it.
- SockpuppetA sockpuppet is an extra account used to pretend to be a different, independent person: to agree with yourself, upvote your own content, praise your product or return after a ban. Reddit allows multiple accounts but bans using them this way.
- Spam filterReddit's spam filter is the automated system that removes or hides posts and comments it judges likely to be spam, often from new or low-karma accounts. Filtered content can be restored by a subreddit's moderators, and mods' spam markings help train it.
- SubredditA subreddit is a topic-specific community on Reddit, named r/ followed by its name, such as r/SaaS. Users create subreddits, volunteer moderators run them, and each one sets its own rules on top of Reddit's sitewide rules.
- Subreddit banA subreddit ban is a moderator action that stops an account from posting or commenting in one community, temporarily or permanently. It does not affect the rest of Reddit, and the banned user can still read the community.
- Subreddit rulesSubreddit rules are the community-specific rules a subreddit's moderators write and enforce on top of Reddit's sitewide rules. They cover topics, formatting and self-promotion, appear in the sidebar, and double as the report reasons users can choose.
- Subreddit sidebarThe subreddit sidebar is the panel on the right of a community's page on desktop, or the About tab in the app. It shows the description, rules, moderators, flair options and links to resources like the wiki.
- Subreddit wikiA subreddit wiki is a set of reference pages moderators create inside a community, at reddit.com/r/name/wiki. Wikis hold extended rules, FAQs, guides and resource lists, and often spell out self-promotion rules in more detail than the sidebar.
T
- Thread scoreThread score is BoomReddit's ranking of a Reddit thread as a place to reply. It combines the thread's buying intent, its freshness, and whether it already draws search or AI-answer traffic, so the threads most likely to reach buyers come first.
- Throwaway accountA throwaway account is a secondary Reddit account created for one sensitive post or a short period, so the post is not tied to the user's main account. Reddit allows multiple accounts, but not for voting together, ban evasion or misleading others.
- TL;DRTL;DR stands for "too long, didn't read." On Reddit it labels a short summary of a long post or comment, usually placed at the top or bottom, so readers can get the main point without reading everything.
- Topical authorityTopical authority is the idea that a site covering a subject in depth, with expertise others cite, is more likely to rank for queries in that subject than a site that touches it once. Google uses a topic authority system for news.
U
- Unlinked brand mentionAn unlinked brand mention is any place your brand or product is named online without a hyperlink to your site, such as a Reddit comment, review, article or AI-generated answer that names you but does not link.
- UpvoteAn upvote is a positive vote on a Reddit post or comment, cast with the up arrow. Upvotes signal that content contributes to the conversation, push it higher in sorts like Hot and Best, and add to the author's karma.
- User flairUser flair is a short label that appears next to your username inside one subreddit, set up by that community's moderators. It can show expertise, role or affiliation, such as "Verified accountant" or "Vendor," and differs from one subreddit to the next.
- User-generated contentUser-generated content (UGC) is content created by users rather than brands: posts, reviews, comments, photos and videos. Reddit is almost entirely UGC, which is why its threads are trusted by buyers and widely used by search engines and AI assistants.
- Username mentionA username mention is typing u/ followed by a Reddit username in a post or comment. It links to that user's profile and normally notifies them, so it works like tagging. Mass-tagging people who did not ask is treated as spam.
- UTM parametersUTM parameters are tags added to the end of a URL, such as utm_source and utm_campaign, that tell analytics tools like Google Analytics where a visit came from, so traffic can be attributed to a specific source and campaign.
V
- Value-first replyA value-first reply is a Reddit comment that fully answers the poster's question before, or without, mentioning anything you sell. Any product mention comes last, is disclosed, and is one option among others, so the reply would still be useful if the product were removed.
- Vote fuzzingVote fuzzing is Reddit's practice of slightly altering the vote numbers it displays on posts and comments, so the visible counts are approximate. It makes vote manipulation harder to measure, while the content still ranks on its real votes.
- Vote manipulationVote manipulation is any attempt to change Reddit vote counts artificially: voting from multiple accounts, buying votes, using bots, or coordinating a group to vote on specific content. It breaks Reddit Rule 2 and is a listed reason for automated permanent bans.
W
- Warmed-up accountA warmed-up account is an established Reddit account with karma and a normal posting history, so its comments pass the karma, age and reputation filters that hide posts from new accounts. BoomReddit uses the term for the accounts its Autopilot plan posts from.
- Word of mouthWord of mouth is customers recommending a product to other people, in conversation, messages or online communities. Nielsen's 2021 survey found people trust recommendations from people they know more than any other channel.
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