Reddit Post Insights: What Each Number Means
TL;DR: Reddit post insights are the private stats Reddit shows you, and the subreddit's moderators, for a post you made: views, upvotes, comments, shares, reposts and awards. Views count unique viewers, not scrolls past your post. If you need history, exports or account totals, Reddit Pro's Performance page goes further.
Reddit post insights is the stats panel you open with See More Insights under a top-level post you made. According to Reddit Help's Post & Comment Insights article (updated November 2, 2026), it shows six numbers: upvotes, comments (plus the top comment), views with a views-per-hour graph for the first 24 hours, shares, reposts (formerly crossposts) and awards. Comments get their own version, comment insights, with an upvote ratio and a country breakdown of views. Only you and the moderators of that community see these numbers.
What do Reddit post insights show?
Post insights show six metrics for one post. Here is each one and what it is good for when you post for a business.
| Metric | What Reddit counts | What it tells a marketer |
|---|---|---|
| Upvotes | Upvotes the post received | Whether the community agreed it belonged there |
| Comments | Comments on the post, plus its top comment | Whether it started a conversation |
| Views | Times the post was viewed, with a views-per-hour graph for the first 24 hours | Reach, and how fast it peaked |
| Shares | Times people shared the post | Whether people sent it to someone (a strong signal) |
| Reposts | Times it was reposted (crossposted) to other communities | Whether it traveled beyond one subreddit |
| Awards | Awards received, with details of each award | Paid appreciation, rare for business posts |
Source: Reddit Help, Post & Comment Insights.
The views-per-hour graph is the most useful part. Most Reddit posts get the bulk of their views in the first hours, so the shape of the curve tells you whether timing mattered. Compare it with our notes on the best time to post on Reddit.
Why it matters: a concrete scenario
Say you are a SaaS founder and you post a write-up in r/SaaS about how you priced your product. After a day the post insights read: 2,400 views, 31 upvotes, 18 comments, 9 shares, 1 repost.
The upvote count alone looks modest. The other numbers say more:
- Views to upvotes: 31 / 2,400 = 1.3% of viewers upvoted. That is a read-and-move-on post, not a hit.
- Views to comments: 18 / 2,400 = 0.75%. Eighteen people cared enough to reply, which is where you find buyers.
- Shares: 9 people sent it to someone. For a business post, that is the number to watch, because a share usually means "you should see this."
| metric | count | per view |
|---|---|---|
| Views | 2,400 | - |
| Upvotes | 31 | 1.3% |
| Comments | 18 | 0.75% |
| Shares | 9 | 0.4% |
Illustrative numbers, not a benchmark.
These numbers are an example to show the arithmetic, not a benchmark. Reddit publishes no average rates, and they vary hugely by subreddit.
How are views counted on Reddit?
A view on Reddit is a unique view of your post. Reddit's Reddit Pro Performance help page (updated October 24, 2026) answers this directly: "Views are unique post views. We don't currently show video views or screen views." So:
- One person opening your post five times is not five views.
- A video post's play count is not shown as views.
- Views are organic only. Reddit Pro states that its performance data does not include paid performance, so promoted impressions from Reddit Ads are reported in Ads Manager, not here (see our guide to Reddit ads cost).
Reddit has never published the exact rule for when a scroll becomes a view. When creator stats came back in 2022, coverage of the launch noted that stats only appeared once a post had at least 10 views (Social Media Today, March 2022). View counts had been hidden for about three years before that because of scaling issues, and returned after a five-month test with half of desktop users (Adweek).
Video plays and screen views are not counted as views.
How is this different from comment insights and Reddit Pro?
Reddit has three places that report on your content, and they share metric names, which is why people mix them up.
| Post insights | Comment insights | Reddit Pro Performance | |
|---|---|---|---|
| Covers | One post | One comment | All your organic posts, comments and the account |
| Views | Total, plus hourly for the first 24h | Total, with country breakdown | Lifetime total; hourly for the first 48h, kept 45 days |
| Ratio | Not listed | Upvote ratio | Upvote rate |
| Who sees it | You and the subreddit's mods | You | You (your Pro account) |
| Export | No | No | CSV download |
| Account totals | No | No | Reach, engagement, followers |
Sources: Post & Comment Insights, Reddit Pro Performance.
Comment insights arrived on June 12, 2025, on the app and desktop (Social Media Today). To open them, tap the Insights icon beneath a comment you made, or go to the Comments tab on your profile and pick See More Insights. For a business, comment insights matter more than post insights: most of the useful Reddit marketing happens in replies to other people's threads, and comment views on a thread that ranks on Google keep growing for months. That is why comment karma tends to matter more than post karma for brand accounts.
Subreddit-level numbers are separate again. Moderators get Mod Insights (pageviews, unique visitors, subscribers and unsubscribers). Everyone else now sees "weekly visitors", unique users over the past 7 days on a 28-day rolling average, which replaced member counts on community pages (Reddit Help). Our free subreddit stats tool gives you a quick read on a community before you post.
Can other people see my post insights?
No, not other users. Reddit Help says moderators can see post insights for all posts made in their communities, so the mods of the subreddit you posted in see the same numbers you do. Other Redditors see only what is public: the vote score, comment count and awards.
Why does it say insights unavailable?
Reddit's help pages do not document an "insights unavailable" message, so there is no official list of causes. These are the cases that match the limits Reddit has documented:
- The post is too new. Stats appeared only after 10 views when the feature relaunched in 2022. A brand-new post can show nothing yet.
- The post is old. At launch, stats expired after 45 days, and Reddit Pro still keeps hourly views for 45 days. Very old posts may have no insights.
- It is not your post. Insights open only for posts and comments you made (or, for mods, posts in your community).
- It is not a top-level post. The See More Insights button sits under top-level posts; for replies use comment insights.
- The post was removed. If a post is removed, the views stop being meaningful because it no longer appears in feeds. If you suspect this, check why a Reddit post gets removed and whether your account is shadowbanned.
If none of these fits, update the app or try reddit.com on desktop; many reports in r/help are from a single app.
Pitfalls when reading post insights
- Reading upvotes as reach. A post can have few upvotes and thousands of views. Look at views first.
- Comparing across subreddits. A 1% upvote rate in a huge default subreddit and a 1% rate in a 20k-member niche community mean different things.
- Ignoring time. The hourly graph only covers the first 24 hours. A thread that later ranks on Google gets views long after that, which the graph will not show.
- Treating views as people. Views are unique per post, but your account's "reach" in Reddit Pro includes repeat views. Don't add the two together.
What to do with the numbers
Post insights tell you how one post did after the fact. The harder part, for a business, is finding the threads worth replying to before they peak. That is what BoomReddit does: it scans Reddit around the clock for posts where people ask for what you sell, scores each thread by buying intent, flags threads that already rank on Google or in AI answers, and drafts a reply in your voice that you approve before anything goes out. Try BoomReddit free, no card needed.
Frequently asked questions
How do I see insights on a Reddit post?
Click or tap See More Insights beneath a top-level post you made. For a comment, tap the Insights icon beneath it, or open the Comments tab on your profile and select See More Insights.
Does a view on Reddit mean someone read my post?
Not necessarily. Reddit counts unique post views and does not publish the exact threshold. Compare views with comments and shares to judge whether people actually engaged.
Can I see who viewed my Reddit post?
No. Post insights show counts, not names. Comment insights add a breakdown of views by country, but never individual users.
Do moderators see my post insights?
Yes. Reddit Help states that moderators can see post insights for all posts made in their communities.
Can I export Reddit post insights?
Not from post insights. Reddit Pro's Performance page lets you download a CSV with total views, upvote rate, comments and shares for each organic post.
How long do Reddit post insights last?
Reddit does not state a current limit for post insights. When creator stats relaunched in 2022 they expired after 45 days, and Reddit Pro keeps hourly views for 45 days after a post is published.