Reddit Premium
Also called: premium, reddit premium subscription, reddit premium price
Definition
Reddit Premium is Reddit's paid subscription for individual users, priced at $5.99 a month or $49.99 a year on web as of 2026. It removes ads and adds perks like higher post limits, more AI search questions and access to r/lounge.
Reddit Premium is the consumer subscription. It is not a business product and has nothing to do with advertising or Reddit Pro, which Reddit says is "not a replacement for Reddit Premium."
Price (Reddit Help, checked October 2026)
| Plan | Price |
|---|---|
| Monthly (web) | $5.99 |
| Monthly (in-app purchase) | $6.99 |
| Yearly (web) | $49.99 |
| Yearly (in-app purchase) | $59.99 |
In-app prices are higher because Apple and Google charge fees on app purchases. Reddit also notes that prices may vary by country. The subscription auto-renews monthly or yearly.
What you get
According to Reddit Help (page last edited May 2026):
- Ad-free browsing.
- New comment highlighting: comments added since your last visit get a red dot.
- Higher limits: 80,000 characters in a post body (vs 40,000), 30-minute video uploads (vs 15), and 60 avatar outfit slots (vs 30).
- 100 daily questions in Reddit's AI-powered search (logged-in free users get 50 per day; see Reddit Answers).
- Account-level performance analytics.
- Custom app icons and exclusive avatar gear.
- Access to r/lounge, a members-only community.
Premium members can also create and join premium-only communities, which Reddit says exist only on old Reddit and can only be set as premium-only at creation.
Very new accounts may see an error saying the account isn't old enough to buy Premium; Reddit says to wait a couple of days and try again.
Why it matters for marketers
Mostly, it does not. Premium does not boost your posts, raise your karma, bypass subreddit filters or give access to business tools. A few perks are handy for people who spend real time researching on Reddit: no ads, longer posts for detailed write-ups, more AI search questions per day, and new-comment highlighting when you are following a busy thread.
If you are a business looking for organic analytics or keyword tracking, look at Reddit Pro (free) instead. For paid reach, that is Reddit Ads.
Frequently asked questions
How much is Reddit Premium?
$5.99 per month or $49.99 per year on web, and $6.99 per month or $59.99 per year through the iOS or Android app, per Reddit Help as of October 2026. Prices can vary by country.
Is Reddit Premium the same as Reddit gold?
No. Gold is the currency you buy in packs to give awards. Premium is a monthly or yearly subscription. Buying one does not give you the other.
Does Reddit Premium help my posts get seen?
No. It removes ads and adds a few features, but it does not affect ranking, karma or subreddit filters.