Reddit Pro
Also called: reddit pro tools, reddit for business pro, reddit pro trends
Definition
Reddit Pro is Reddit's free suite of organic tools for businesses, launched in beta in March 2024. It offers keyword trend tracking, conversation discovery, a business profile and performance analytics for organic posts and comments. It is not an ads product.
Reddit Pro is Reddit's own toolkit for businesses that want to participate organically. Reddit announced it on March 8, 2024 as "a free suite of tools for businesses to also establish and grow a meaningful organic presence on Reddit." As of October 2026, Reddit Help still describes it as in beta, free, and available in all English-speaking countries where Reddit operates.
What Reddit Pro includes (October 2026)
From Reddit Help's feature pages:
- Dashboard. Lifetime post views, upvotes and followers; a monthly progress card tracking your contributions against recommended monthly targets (Reddit says these are the same for every Pro user); and read-only access for teammates via Manage users.
- Trends. Keyword monitoring. Add keywords and see posts and comments mentioning them, the communities discussing them, and the most-discussed threads. For "smart keywords" (some brand, product, category and topic names) you also get conversation volume over time, related keywords, and an AI-generated summary of top discussions grouped into themes. Trends is also available in the iOS and Android apps.
- Performance. Views, upvote ratio, comments, shares and hourly views for your organic posts and comments, with CSV export. It excludes paid performance.
- Profile. Business profile setup, including suggested bios (added May 2025) and the option to repost community conversations about your business to your profile.
- Content (publishers). For verified publishers: track how your domain's links are shared across Reddit, with links, posts, communities, views and outbound clicks, plus RSS import of articles.
Eligibility
To sign up, Reddit requires an existing or new account set to safe-for-work with a verified email, and that you self-identify as a business or organization and provide a business name, website and category.
What it is not
Reddit says Pro "is not a replacement for Reddit Premium, and not a paid advertising tool or a replacement for Reddit Ads." For paid reach, see Reddit Ads; for the consumer subscription, Reddit Premium.
Why it matters for marketers
Reddit Pro is the first place to start if you have never measured Reddit. It is free, it is first-party data, and Trends answers the basic question "where is my category being discussed?"
Its limits are worth knowing. Trends shows mentions of keywords you add; it does not rank threads by buying intent or tell you which threads already rank on Google. It does not draft replies or post for you, and the monthly targets are generic. Teams that need those pieces pair Pro with a monitoring tool; we compare the approaches in BoomReddit vs Reddit Pro.
Whatever you use, the rules do not change: Pro accounts are still subject to every community's self-promotion rules.
Example
A meal-kit startup adds its brand name, two competitors and "meal prep for one" as keywords in Trends. Within a week it sees which three subreddits discuss the category most, finds a recurring complaint about portion sizes in the AI summary, and replies (as a clearly labeled brand account) in two threads where people asked directly.
Frequently asked questions
Is Reddit Pro free?
Yes. Reddit says Reddit Pro is free for eligible businesses and organizations.
Is Reddit Pro the same as Reddit Premium?
No. Premium is a paid consumer subscription (ad-free browsing and perks). Pro is free business tooling.
Can I use Reddit Pro on mobile?
Reddit says Pro is fully available on desktop and mobile web, and its Trends tab is also in the iOS and Android apps. The publisher Content tab is desktop only.