11 Best Reddit Analytics Tools for Marketers (Compared)

TL;DR: "Reddit analytics" means three different jobs: measuring your own posts, researching subreddits, and tracking mentions. Reddit's free tools (Reddit Pro, post insights, Mod Insights, Ads Manager) cover the first two better than most paid suites now; F5Bot, Syften and Octolens cover mentions. Skip any list that still recommends GummySearch: it closed on November 30, 2025.

The best Reddit analytics tools for most marketers are Reddit Pro (free: post performance, follower counts and keyword Trends), Reddit's built-in post and comment insights, Reddit Ads Manager with the Reddit Pixel for paid campaigns, and Google Analytics 4 with UTM tags to see what Reddit sends to your site. For mention tracking, F5Bot is free, Syften starts at $29.95 a month and Octolens at $159 a month. Enterprise suites like Brand24 and Sprout Social add Reddit to cross-network listening for teams that already pay for them. Prices below come from each vendor's own page, checked November 12, 2026.

What counts as Reddit analytics?

Reddit analytics is any tool that turns Reddit activity into numbers you can act on, and the tools split cleanly by the question they answer. Most "best Reddit analytics tools" lists mix all three jobs, which is how ad attribution suites and enterprise listening platforms end up ranked side by side.

1. Your own performance: how many people saw your post or comment, how it was voted on, and whether anyone clicked through to your site.
2. Subreddit research: which communities talk about your topic, how active they are, and what their members ask.
3. Mention monitoring: an alert when someone names your brand, a competitor or a problem you solve.

Reddit analytics by job

job	question it answers	free tool	paid tool
Your performance	Did my post work?	Reddit Pro, post insights	Reddit Ads Manager
Subreddit research	Where is my audience?	Reddit Pro Trends	Sprout Social Listening
Mention monitoring	Who is talking about us?	F5Bot	Syften, Octolens

Pick the job first; most teams need one free tool per row.

How did we judge these tools?

We judged each tool on four things: which of the three jobs it does, whether the data comes from Reddit itself or a third party, the starting price on the vendor's own pricing page, and whether it will still work after Reddit's public API changes. That last point matters more than usual this year. Reddit stopped accepting new requests for public Data API access on October 31, 2026, starts removing access for unregistered apps on January 12, 2027, and ends the remaining public access in March 2027, according to its October 2026 changelog. The same changelog ends RSS feed support on November 13, 2026, and says that outside communities you moderate "there is no replacement." Tools built on Reddit's own data are the safest bet; for anything else, ask the vendor where its Reddit data comes from.

Reddit analytics tools compared

Prices from each vendor's pricing page, checked November 12, 2026.

1. Reddit Pro

Reddit Pro is Reddit's free business toolkit and the first tool to set up, because it does both the performance and the research job with Reddit's own data. Reddit describes it as "a free suite of organic business tools" in its help center. It is still labeled beta, works on desktop and mobile web, and is open to businesses in English-speaking countries. To join, your account must be set to safe-for-work, have a verified email, and list a business name, website and category.

What it measures:

• Dashboard: lifetime post views, upvotes and followers, plus a monthly progress card against engagement targets Reddit sets (the same targets for every Pro user). Teammates can get read-only access.
• Performance: per post, unique views, upvote ratio, comments and shares, with hourly views across the first 48 hours, kept for 45 days and exportable as CSV. It counts organic posts only, and does not include video views.
• Trends: add any keyword (your brand, a competitor, a category) and see the posts and comments that mention it, the communities that talk about it most, and an AI summary of the top discussions. For "smart keywords" (some brands, products and categories) it adds conversation volume, change from the previous period and related keywords over six months. There is no limit on tracked keywords.
• Content: the tab formerly called Links shows reach and engagement for articles from your site shared on Reddit, and suggests communities where they have not been shared yet. Reddit renamed it in October 2026.

Best for: any business posting on Reddit under its own brand. Limits: Trends only reads public, safe-for-work communities, and its numbers cover your account, not a personal account your founder posts from.

2. Reddit post and comment insights

Post and comment insights are the free stats Reddit shows the author of every post and comment, no Pro account needed. Under a post you made, select "See More Insights" for upvotes, comments, views (with a views-per-hour chart for the first 24 hours), shares, reposts and awards. Comment insights show upvotes, upvote ratio, replies, views with a geographic breakdown, shares and awards, according to Reddit's help article. Only the author and the subreddit's moderators see them.

Best for: founders and marketers posting from a personal account. Limits: one post at a time, no export, no history across posts. We walk through each metric in Reddit post insights explained.

3. Mod Insights

Mod Insights is the analytics dashboard for subreddit moderators: pageviews, daily unique visitors, and subscribers gained and lost over 24 hours, 7 days, 30 days or 12 months, per Reddit's help center. If your company runs its own subreddit, this is the only tool with real traffic data for it.

For subreddits you don't moderate, Reddit now shows "weekly visitors" and "weekly contributions" on the community page instead of member counts. Weekly visitors are unique users over the past 7 days on a 28-day rolling average, with bots excluded, which makes them a better activity signal than the old subscriber number.

Best for: brands with their own community. Limits: moderators only.

4. Reddit Ads Manager with the Reddit Pixel

Reddit Ads Manager is where paid campaign analytics live, and the Reddit Pixel is what connects an ad click to a signup or purchase on your site. Reddit's reporting page describes the Pixel as tracking actions people take on your website and attributing conversions back to a campaign, with a server-side Conversions API (CAPI) alongside it to recover events browsers block. Reddit says advertisers who combine the Pixel and CAPI saw, on average, 35% more matched conversion events and a 25% lower cost per acquisition than with the Pixel alone. That is Reddit's own figure.

Best for: anyone running Reddit Ads. Limits: paid campaigns only; organic posts and comments don't show up here. For what campaigns cost, see our Reddit ads cost guide.

5. Google Analytics 4 with UTM tags

Google Analytics 4 is the free way to see what Reddit actually sends to your site, as long as the links you share carry UTM parameters. Google's UTM documentation says to always include utm_source, utm_medium and utm_campaign, use utm_content to tell individual links apart, and keep one unique source value per platform. Tagged visits then show up in GA4's Traffic acquisition report.

A tagged link for a comment in r/SaaS looks like this:

https://example.com/pricing?utm_source=reddit&utm_medium=organic_social&utm_campaign=launch&utm_content=r_saas_comment

Best for: measuring clicks and signups from Reddit. Limits: it only sees people who click. Many Reddit readers search for your name later instead, so add a "How did you hear about us?" field to your signup form as well.

6. F5Bot

F5Bot is a free keyword alert service for Reddit, Hacker News and Lobsters, covering posts and comments. The free plan sends email alerts. Silver costs $12.99 a month for 20 keywords (individuals, non-commercial use) and Gold $49.99 a month for 200 keywords with RSS and JSON feeds, AI filtering, and Slack and Discord delivery.

Best for: a free brand-mention alert. Limits: alerts, not analytics: no volume charts, no subreddit breakdown.

7. Syften

Syften is a fast community monitoring tool that aims to deliver Reddit matches within a minute and also covers Hacker News, X, Bluesky, Indie Hackers, Stack Exchange and more. Plans on its pricing page are Entry at $29.95 a month, Standard at $49.95 (AI filtering, Slack) and PRO at $119.95 (full archive, webhooks), with a 14-day trial and no card.

Best for: founders who want to reply to fresh threads quickly. Limits: filter-based, so you write and maintain the keyword rules.

8. Octolens

Octolens monitors Reddit alongside X, LinkedIn, YouTube, Hacker News, GitHub and app stores, with AI filtering on every mention. The Pro plan is $159 a month billed annually for 10 keywords and 15,000 mentions; Scale is $499 a month and adds podcasts, news and newsletters. There is a 7-day trial without a card.

Best for: B2B teams tracking developer and tech communities across many networks. Limits: priced per keyword, which adds up when you track several competitors.

9. BoomReddit

BoomReddit (our product) is not an analytics dashboard: it answers a narrower question, which Reddit threads right now contain someone asking for what you sell. It scans new posts and comments around the clock, scores each thread by buying intent ("which tool should I use?" scores high, "what is a CRM?" low), flags threads that already rank on Google or get cited in AI answers, and tracks competitor mentions in a daily digest. If your Trends tab keeps showing conversations you never get to in time, the Scanner plan finds and ranks them for $19 a month, and drafts replies in your voice on Autopilot ($99) for you to approve. Try BoomReddit free, no card.

Best for: turning Reddit research into replies to buyers. Limits: no follower or view analytics; use Reddit Pro for those.

10. Brand24

Brand24 is a social listening platform that includes Reddit among many sources and adds sentiment and mention volume charts. The Individual plan on its pricing page is $249 a month, or $199 billed annually, for 3 keywords and 2,000 mentions a month with updates every 12 hours; Team is $349 ($299 annual) with hourly updates. Awario is a cheaper alternative in the same category, from $29 a month billed annually.

Best for: brand and PR teams that need Reddit in a cross-network report. Limits: a 12-hour refresh on the entry plan is too slow to reply while a thread is still active.

11. Sprout Social

Sprout Social is a social media management suite whose Listening add-on analyzes Reddit conversations for sentiment and topics. Plans on Sprout's pricing page start at $199 per seat a month for Standard, $299 for Professional and $399 for Advanced, billed annually, and Listening is an add-on on Standard and up with its price quoted on request. There is a 30-day free trial.

Best for: teams already running publishing and reporting in Sprout. Limits: the most expensive way to get Reddit data on this list.

What happened to GummySearch and subredditstats.com?

Two tools that still top older lists no longer do the job. GummySearch, the Reddit audience research tool many founders used for subreddit analytics, says on its homepage that it "is closed as of 11/30/2025." Subredditstats.com is still online but warns that its "data is likely out of date or inaccurate" since Reddit's API pricing change, and that its numbers "should only be used as a general guide." We cover replacements in GummySearch alternatives.

For a quick snapshot of one community, our free subreddit stats tool shows subscribers, creation date, posts per day, and the median score and comments across the latest ~100 posts, plus the rules. It doesn't chart growth over time.

How do you measure Reddit marketing results?

Measure Reddit marketing in three layers, because each tool sees only one of them. Reddit's own tools show attention, GA4 shows clicks, and your signup form shows the people who never clicked at all.

1Comment in r/SaaS

2Views and upvotes in post insights

3Tagged click in GA4

4Signup with source field

5Cost per signup

Each step is measured by a different tool.

1. Attention on Reddit: views, upvote ratio and replies per post or comment, from post insights or Reddit Pro Performance. Compare against the median post in that subreddit, not against your best day.
2. Traffic to your site: sessions and signups from UTM-tagged links in GA4, grouped by utm_content so you can see which subreddit or thread sent them.
3. Self-reported source: a "How did you hear about us?" answer that says Reddit. This catches readers who searched your name days later, which link tracking misses.

Then divide what you spent (ad spend, tool fees, hours) by signups from all three layers. A comment on a thread that ranks on Google keeps sending visitors for months, so check the numbers again after 30 and 90 days before you judge a subreddit. Our Reddit marketing strategy guide covers what to post once you know where it works.

Which Reddit analytics tool should you pick?

Pick by job and budget:

• You post under a brand account: Reddit Pro, free. Add GA4 with UTM tags.
• You post from a personal account: post and comment insights, plus GA4.
• You run Reddit Ads: Ads Manager with the Pixel and Conversions API.
• You need to know when someone mentions you: F5Bot free, or Syften if speed matters.
• You track many networks at once: Octolens, Brand24, or Sprout Social if you already use it.
• You want the threads where buyers are asking: a buying-intent scanner such as BoomReddit.

Frequently asked questions

Does Reddit have built-in analytics?

Yes. Every post and comment author gets free insights (views, upvotes, comments, shares). Businesses get Reddit Pro, a free dashboard with views, followers, a 48-hour view chart per post and keyword Trends. Moderators get Mod Insights for their subreddit, and advertisers get reporting in Reddit Ads Manager.

What are the best tools for subreddit analytics?

Reddit Pro Trends shows which communities talk most about a keyword. Mod Insights gives real traffic numbers if you moderate the subreddit. For any public subreddit, the community page now shows weekly visitors and contributions, and a subreddit stats tool shows activity across recent posts. Treat subredditstats.com numbers as rough; the site itself says they may be out of date.

How do I measure Reddit marketing results?

Track three things: attention on Reddit (views, upvote ratio, replies from post insights or Reddit Pro), clicks to your site (GA4 with UTM-tagged links) and self-reported source on your signup form. Divide total cost by signups across all three, and re-check after 30 and 90 days.

Is Reddit Pro free?

Yes. Reddit says Reddit Pro is free for eligible businesses and organizations. It is in beta, available in English-speaking countries, and requires a safe-for-work account with a verified email and a business website.

Can I still use RSS feeds to track Reddit?

No. Reddit ends RSS feed support on November 13, 2026, and says there is no replacement for feeds outside communities you moderate. Use Reddit Pro Trends or a monitoring tool such as F5Bot or Syften instead.